Thierry Cherf is a seasoned professional with dual expertise in architecture, acquired in Geneva, and business administration and management, which he completed at ECADE in Lausanne. With over 25 years of experience in the banking sector, hehas established himself as a recognized expert in investment products.

Throughout his career, he has held sales and strategic leadership positions at renowned institutions such as Coninco Explorers in Finance, SYZ Asset Management, Bank Safra Sarasin, and LGT, the Liechtenstein princely bank. His visionary approachhas led to the development of innovative, tailor-made solutions that meet theneeds of pension funds and institutional investors.
Inspirationaland team-oriented, Thierry now leads our Geneva office, where he brings energyand excellence to his teams.
Fluent in both French and English, Thierry combines strong analytical skills, proven management expertise, and a natural talent for communication.
Outside ofwork, he satisfies his intellectual curiosity through scientific reading. Inhis free time, he explores the great outdoors through diving, flying, and otheradventures he shares with his two children. A passionate gastronome, he alsofinds inspiration in the kitchen, where he expresses his zest for life.