Thierry Cherf is an experienced professional with a background in architecture, gained in Geneva, and in business administration and management, studied at ECADE in Lausanne. With more than 25 years of experience in banking, he has established himself as a recognised expert in investment products.

Throughout his career, Thierry Cherf has held a range of sales and strategic leadership positions at renowned institutions, including Coninco Explorers in Finance, SYZ Asset Management, Bank J. Safra Sarasin and LGT, the Princely Bank of Liechtenstein. His visionary approach has enabled him to develop innovative, tailored solutions that meet the needs of pension funds and institutional investors.
He is known for his strong analytical skills, proven management expertise and natural ability to communicate effectively. Today, he leads our Geneva office with an inspiring and collaborative leadership style.
French and English
Outside work, Thierry Cherf satisfies his intellectual curiosity through reading scientific literature. In his free time, he enjoys exploring the outdoors through diving, flying and other outdoor activities with his two children. A passionate cook, he also finds inspiration in the kitchen, where he expresses his zest for life.