Family Office
Trust
Private Investor
Institutional Investor
Zurich Region
Central Switzerland
Eastern Switzerland
German
English

Daniel Hug

Partner

Daniel Hug has been a partner at Zwei Wealth since 2022. He advises private clients, family offices, foundations and pension funds. In addition, he is involved in the further development of the B2B client segment «Wealth Office Professionals» for financial planners, tax specialists and trustees. With more than 40 years of experience in banking, he has extensive expertise in wealth management.

Conviction

The trend towards increasing specialisation among wealth managers has become clearly apparent in recent years. There is therefore no single provider that delivers the best results across all asset classes. To achieve long-term investment success, clients require the selection of wealth managers based on clearly defined criteria through a competitive selection process. The results achieved should also be reviewed on a regular basis. This approach has been proven to deliver better results, lower costs and simpler processes for clients.

To avoid potential conflicts of interest, advisory services and wealth management are increasingly being separated in the private client business, mirroring the approach long established in the institutional business. Zwei Wealth does not manage assets itself and receives no remuneration from banks or wealth managers. This gives the firm an objective and unique overview of banks, wealth managers and their respective offerings.

Education and professional career

In 1999, Daniel Hug completed an MBA jointly offered by the Universities of Bern and Rochester, New York. He is also an alumnus of INSEAD's Advanced Management Programme in Fontainebleau.

He initially held various positions in Global Trade Finance at Warburg Dillon Read. This included five years with Swiss Bank Corporation (SBC) Warburg in New York, covering Latin America, followed by three years based in Switzerland as Business Development Manager for the Near and Middle East.

He subsequently spent more than ten years serving the banking and regulated broker segment in a variety of roles. He first joined UBS Investment Bank as Regional Manager & Client Relationship Director for Switzerland and Liechtenstein. He also headed the Securities Intermediaries business and was one of the founding members of the global «UBS. The Bank for Banks» initiative within UBS Warburg's equities business in Switzerland. He then became Head of Western Europe for the Corporate & Institutional Clients segment at UBS.

He subsequently spent more than five years at UBS Wealth Management as a managing director, focusing on the Multi Family Offices segment.

From 2015 onwards, Daniel Hug was responsible for the Ultra High Net Worth Individual (UHNWI) and Single Family Office segment at LGT, the Family Office and private bank of the Princely Family of Liechtenstein, for six years.

Languages

German and English

Personal

Daniel Hug lives in Ennetbaden, in the canton of Aargau, with his wife and their two children. He takes a keen interest in current affairs. He is also passionate about oenology and cultivates his own small vineyard. In his spare time, he enjoys running and skiing.

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